The Story Behind It

Last updated: 15 September 2026

The Story Behind It (thestorybehindit.com) is operated from India (Bharat). This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use this website, and tells you about your privacy rights and how the law protects you.

We use your personal data to provide and improve the website. By using the website, you agree to the collection and use of information in accordance with this Privacy Policy.

Information we collect

Like most website operators, The Story Behind It collects non-personally-identifying information of the sort that web browsers and servers typically make available — such as browser type, language preference, referring site, and the date and time of each visitor request. Our purpose in collecting this information is to better understand how visitors use the website.

We may also collect potentially personally-identifying information, like Internet Protocol (IP) addresses or the email address you use to contact us. We only disclose such information under the circumstances described below, and we do not collect sensitive personal data from children.

Cookies and analytics

The website uses cookies to keep it working correctly, to remember your preferences (such as your cookie consent choice), and to understand how the site is used. We may use privacy-respecting analytics services (such as Google Analytics and Microsoft Clarity) to learn which pages people find useful; these services may set their own cookies or collect usage data on our behalf. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of the site may not function properly.

Advertising and third parties

Ads appearing on our website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognise your computer each time they send you an online advertisement to compile information about you or others who use your computer.

We use Google AdSense to display advertisements. Third-party vendors, including Google, use cookies (including the DoubleClick cookie) to serve ads based on a user's prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings, or opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.

This Privacy Policy covers the use of cookies by The Story Behind It and does not cover the use of cookies by any advertisers.

External links

Our website may contain links to external sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy and terms and conditions of every site you visit. We have no control over, and assume no responsibility for, the content, privacy policies or practices of any third-party sites, products or services.

How we use and protect your information

The Story Behind It discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organisations that (i) need to know that information in order to process it on our behalf or to provide services available through the website, and (ii) that have agreed not to disclose it to others.

We will not rent or sell potentially personally-identifying or personally-identifying information to anyone. Other than as described above, we disclose such information only in response to a lawful order of a court, tribunal, regulator or other governmental authority of India, or when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of The Story Behind It, third parties or the public at large.

The security of your personal information is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Applicable law — India

The Story Behind It processes personal information from India in accordance with the Digital Personal Data Protection Act, 2023 and the rules made thereunder, together with the Information Technology Act, 2000 and the rules framed under it (including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011), as amended from time to time. Where our users are located outside India, we also honour the reasonable expectations of those jurisdictions in collecting, processing and disclosing personal information.

Governing law and jurisdiction

This Privacy Policy, and your use of this website, are governed by the laws of India. Any dispute arising out of or in connection with this Privacy Policy or the website is subject to the exclusive jurisdiction of the competent courts of India.

Changes to this policy

Although most changes are likely to be minor, The Story Behind It may change this Privacy Policy from time to time, at our sole discretion. We encourage visitors to frequently check this page for any changes. Your continued use of the site after any change constitutes acceptance of the revised policy.

Contact and grievances

If you have questions or concerns about this Privacy Policy, your personal information, or any grievance relating to data collected by this website, you can contact us by email at theatomtalks@gmail.com, or through the Contact page. We will respond to your concern as soon as reasonably possible.